Natural Colour Cashmere – A new timeless fashion choice

Fashion
09 SEPTEMBER 2020
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Division
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Division
As the Head of the Sustainable Development Division at GOBI Cashmere, Ariunzul is involved in every step of cashmere production and works closely with herders to support good herding practices.

Passionate about Mongolian culture and the lives of the herders who make cashmere possible, she shares stories about their traditions, the craftsmanship behind cashmere garments, and how GOBI Cashmere upholds its commitment to quality.
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Woman in a natural taupe and cream cashmere cape among angular desert structures, with the GOBI logo

The most premium and top-of-the-line cashmere comes from Mongolia – it’s the softest, most natural fiber you’ll ever find in the world.

The fashion industry is moving toward transparent production as more people want to know how and where their clothes are made. This is a key focal point for Gobi Cashmere, a leading cashmere producer based in the heart of Asia. The Mongolian-based brand sources its cashmere fibers from a diverse breed of goats spread out in the vast landscape of Mongolia. This ensures Gobi obtains not only the finest fiber for its cashmere products, but also a wider choice of natural colors found nowhere else in the world.

Why should you choose natural colour cashmere?

Natural Colour Cashmere translates to pure, undyed and unbleached fibers. There are many types of cashmere, but not all of them are undyed or truly luxurious.

The key ingredient of a natural colour cashmere shirt doesn’t show up on labels: its colour comes straight from the goats. Undyed and untreated, natural colour cashmere offers the same softness and elegance as dyed cashmere, in shades found nowhere else in the world.

You might be curious as to how a cashmere shirt is made. Let me break it down for you. After all the fibers are hand-combed during the natural moulting season, cashmere production starts with the washing process. Next comes the sorting process, followed by a final washing stage before knitting. This is how an untreated, natural colour cashmere shirt is made. When the dyeing process is involved, the fibers are then dyed and washed once more.

Each shade is the goats’ own, and this is precisely why you should choose natural colour cashmere – natural and untreated fibers.

Woman in a belted taupe cashmere coat and straw hat before red desert cliffs, paired with a GOBI knitwear close-up

You can choose 4 natural colors!

Mongolia has more than 29 million goats inhabiting the sparsely populated country. These goats have coats of 6-8 different shades resulting in the 4 natural colors of cashmere found nowhere else in the world except for Mongolia. This variety of colors depend on the climate and region of the goats’ habitat.

  • Pure white goats live out in the scorching hot Gobi Desert where temperatures can soar up to +40oC.
  • Black, brown and dark brown goats produce brown colored cashmere. They graze in central and northern Mongolia, where there are plenty of forests.
  • Yellow, red and red brown goats are the most common producing beige colored cashmere. They live practically everywhere in the vast steppes of Mongolia.
  • Blue and grey goats are incredibly rare. Their warm grey cashmere can only be found in Mongolia making up only 2% of the country’s goat population, sparsely populating the western part.
  • Map of Mongolia showing where white, beige, grey and brown cashmere goats are found, with herd statistics

    To survive in Mongolia’s extremely cold and harsh winter, with temperatures dropping to -40°C, goats grow long, fine fibers that protect and keep them warm. Mongolian cashmere fibers stretch up to 38 to 45 millimeters, making them three times longer than others. This is incredible because long fibers mean maximum softness and durability. Other countries have shorter fibers, which increase the chances of your expensive garment pilling and wearing out fast. But as mentioned before, Mongolian goats have longer strands that give your clothes flatter and tighter feel. They’re also less prone to wrinkles!

    That’s not all – these valuable fibers average 14 to 16.5 microns in diameter, making them shockingly lightweight and high in elasticity. Simply put, Mongolian cashmere is so light that you hardly feel like you’re wearing anything. It offers natural insulation without the bulk and maximum softness that elevates over time.

    If you’re searching for elegant and luxurious pieces that fit your design and are made to last, look no further. Gobi Cashmere has launched a new natural colour collection on their website, www.gobicashmere.com! This “Natural Colour Collection 2020” was inspired by the concept of Zen. It promotes timeless fashion all the while encouraging people to find peace and calmness within themselves and also in their everyday lives. Interestingly, the most common of the natural colours, beige, itself symbolizes warmth, tranquility and serenity.

    You definitely won’t regret buying cashmere products because they are the new fashion choice you’ll grow to love. Cashmere garments and products offer refinement and elegance as well as durability. Plus, cashmere is hand-combed during the natural molting season and contains countless natural qualities.

    Feel good in the cashmere you wear!