About Us – The Story Behind GOBI Cashmere UK

The overview

Founded in 1981, GOBI Cashmere embodies Mongolia’s rich heritage in cashmere. As a 100% Mongolian brand, we blend centuries-old techniques with modern design to create garments that are timeless, comfortable, and long-lasting. At the heart of GOBI is an integrated cashmere production system in Mongolia, where raw fiber, skilled craftsmanship, and quality control come together to shape our core collections.

A GOBI knitting technician in a blue vest threading yarn at a knitting machine, cones of cashmere in front of her

Since 1981

One roof, from fibre to finished piece.

Founded through Mongolia–Japan cooperation, GOBI sorts, washes, spins, weaves, knits, and sews through one integrated cashmere system in Mongolia — the country where the goats are raised. Carefully selected Mongolian fibre passes through each stage with attention to quality, softness, and consistency.

Factories in one system: 5
Finished pieces a year: 2.5M
Years, since 1981: 45

A herder in a blue deel walking among a large herd of cashmere goats inside a wooden pen at sunrise

Goats. Herders. Employees. Customers.

Cashmere goats across Mongolia: 29M+
Herder households in the Trilateral Project: 106
Employees, 71% of them women: 1,200+
Countries with GOBI stores: 5

Each stage connects back to the source: better fibre for herder communities, skilled work in Ulaanbaatar, and customers who can understand where their cashmere begins.

A black cashmere goat with curved horns standing on autumn pasture below snow-capped mountains

Goats

Raised across vast pasturelands, through −30°C winters and +30°C summers, Mongolian goats grow the fine undercoat behind every GOBI piece.

Goats

Raised across vast pasturelands, through −30°C winters and +30°C summers, Mongolian goats grow the fine undercoat behind every GOBI piece.

A smiling Mongolian herder on horseback in a blue jacket, snowy mountains behind

Herders

Four decades of partnership with herder communities — 106 households and 200 selected breeding bucks improving fibre at the source.

Herders

Four decades of partnership with herder communities — 106 households and 200 selected breeding bucks improving fibre at the source.

A GOBI laboratory technician in a white coat testing cashmere fibre on a bench instrument

Employees

More than 1,200 employees across the primary, spinning, weaving, knitting and sewing factories. Women are 71% of the workforce.

Employees

More than 1,200 employees across the primary, spinning, weaving, knitting and sewing factories. Women are 71% of the workforce.

A laughing couple standing back to back in the city, in a pale blue cashmere polo and a navy patterned cashmere dress

Customers

Made for those who value origin, quality and trust — with fair value and transparency in every piece we offer.

Customers

Made for those who value origin, quality and trust — with fair value and transparency in every piece we offer.

A laughing Mongolian child in a knitted hat and mittens hugging a young goat inside a herd pen

From pasture to product

Responsibility, measured.

Responsibility at GOBI is shown through measurable work: production wastewater treatment, water-saving material initiatives, herder partnerships, and fibre testing before the cashmere becomes yarn.